- PRophet Builds on Years of Work with Institutional Clients in Europe’s Policy Hub, Strengthening Its Footprint and Accelerating Growth in the Region
New York/Brussels, September 10, 2025 – PRophet, a suite of AI-powered SaaS software and services, today announced its entry into the Brussels market with the appointment of Aurélie Burnier to spearhead its growth in the Brussels market.
Burnier joins PRophet from POLITICO Europe, where she spent nearly nine years, most recently leading the European Sales Team and heading the Research and Analysis Division.
PRophet – formerly UNICEPTA before its rebrand – has been partnering with institutional clients in Brussels for several years. Building on this strong foundation, the company is now officially entering the market to expand its footprint, deepen existing relationships, and bring its human-led, AI-fed communications solutions closer to key stakeholders at the heart of European decision-making.
With her extensive experience and deep knowledge of the Brussels ecosystem, Burnier will spearhead PRophet’s growth in the Belgian capital, strengthening partnerships with existing institutional clients and expanding PRophet’s presence in one of Europe’s most influential markets.
Sebastian Rohwer, Chief Client Services Officer and Managing Director Central Europe, said: “Brussels is home to many of the institutions and organizations that shape the European agenda. Our clients there need reliable insights and forward-looking intelligence to navigate an increasingly complex communications landscape. By establishing a stronger local presence under Aurélie’s leadership, we are deepening our commitment to existing partners and ensuring we can deliver even more tailored, high-quality support. This step is about being closer to our clients and helping them succeed in a rapidly changing environment.”
Burnier added: “I am excited to join PRophet at such a transformative moment for the communications industry. Brussels is a dynamic market where institutional stakeholders, policymakers, and businesses are constantly navigating complex debates. PRophet’s unique blend of AI-driven technology and human intelligence offers exactly the kind of insights and foresight that organizations here need. I look forward to building on PRophet’s strong foundation and expanding our impact in Brussels and beyond.”
This expansion marks another milestone in PRophet’s journey. With this integration and rebranding, PRophet enters a new phase of growth – firmly uniting global talent and markets and rapidly accelerating its mission to redefine what’s possible and deliver what’s next in modern communications.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit unicepta.ai to learn more.
Contact
Sarah Schulze
PRophet, EMEA
+49 16090815945
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
